We have opened our franchise program for both domestic and international opportunities. Our rich, 28-year history, clearly demonstrates award-winning performance and excellence in a variety of categories from superior product quality to customer loyalty. As “The Ice Cream Lover's Yogurt” we have the proven ability to engineer healthy products superior in texture, flavor, and overall quality. 2008 was the most successful year in our history and set the stage for 2009, which will reflect the largest expansion year on record.
We develop our domestic markets with Multi-Unit Developers and require a minimum commitment to build 3 stores. Most of our recent multi-unit developers are currently developing in excess of 10 stores given the relative simplicity of the store concept, quality of the products, and general performance of the brand. We are developing international markets under a Master Franchise Agreement and prefer developers with capability to develop an entire country/region.
Many of Golden Spoon licensed operators have been with us for more than a decade and continue to expand their operations by building additional stores. Most of them started with Golden Spoon to augment their income and leverage product quality in a growing industry segment. Over time, Golden Spoon has become their primary or sole focus from a business perspective. This speaks volumes about our quality, sustainability, and corporate focus on the success of our licensed operators. We are a 100% franchised operation which reflects our pure focus and commitment to our franchisee owners.
Their success has been driven by their qualifications which include;
- Ability to combine entrepreneurial talent for their markets with retail operational expertise.
- Collaborative aptitude to work with Golden Spoon corporate with regards to market development and the unique characteristics of their region.
- Real estate experience to master plan their area, analyze and interpret demographic information, and select sites to leverage the unique and powerful tenants of our business model.
- Financial management of their business from inception to full scale operation. This starts with financial resources immediately available to launch their business (typically 30-40% of their total store commitment) to support initial franchise fees, real estate selection, FF&E, construction, marketing, and opening activities. As their business grows, it requires a discipline to balance and most effectively utilize financial resources to support their financial goals personally and from an expansion perspective.
- A passion for this business and demonstrated success in building and operating a successful multi-faceted business. Our owners were successful business people prior to joining Golden Spoon and now leverage those capabilities through this fast growing and exciting business.
